Executive Coaching
Better
Being
Senior leaders do not fail from a lack of skill; they plateau from the limits of their current way of being. Adexian helps leaders evolve from the inside out.
About
Lead from Being
Adexian comes from the Latin phrase ad esse — ad meaning “towards,” and esse meaning “to be.”
In a complex, always-on world, it is often difficult to stay connected to ourselves. As a leader — whether of a company, team, or family — you are constantly bombarded: data, ideas, requests, complaints, emotions, expectations. The natural response is to react, fix, do, and repeat. But that rarely steadies the system. Often, it keeps it chaotic.
When a leader is grounded in their own being — with internal clarity, conviction, and power — they cut through the noise, discern what matters, and stabilize everyone around them. By returning to their own being, true leadership emerges.
The return to being is not passive. It is one of the most demanding and rewarding practices a leader can undertake.
I have been on my own decades-long journey to reconnect with my own being. After years of societal, professional, and familial programming, I got very good at contorting and censoring myself — overfunctioning to meet other people's needs and expectations. It wasn't all bad. I got to stand on the shoulders of giants, working with world-class people at Google, McKinsey, Morgan Stanley, Brown, and Northwestern. I was well-rewarded for prioritizing external “shoulds” over my own intuition — until the cost became unsustainable.
After years of achieving, climbing, and chasing, I burned out. Not from working hard — but from the exhaustion of trying to be someone others had outlined for me. Regardless of the title, I was not leading. I felt like a passenger in my own life, not the driver.
When I began to unlearn my programming, my internal compass cleared. I grew conscious of what is uniquely mine — and stepped into my calling. Coaching is the work I was put on this planet to do, and I have never felt more rooted, powerful, or joyful.
As your coach, I help you reconnect to your own being and purpose, while building the capacity to hold what the world asks of you. Book a complimentary conversation, and we can begin exploring what becomes possible when you return to yourself.
I look forward to walking alongside you.
Raph Tse
Founder and Managing Partner
Adexian Group
Trusted by leaders from
Clients
What Leaders Say
Scott Pugh
Head of APAC
Sierra
“Working with Raph has been a masterclass in leadership transformation. He was instrumental in helping me launch a regional business from scratch and build it into our company's fastest-growing region, giving me the tools to successfully navigate complex executive-level buy-in. What sets Raph apart is how he fuses this high-level strategic acumen with deep personal self-mastery, helping me crystallize my core identity as a leader. He provides an elite, always-on level of support that goes far beyond traditional coaching calls. Raph is a true partner and confidant whose investment in my growth is absolute.”
Scott Pugh
Head of APAC
Sierra
“Working with Raph has been a masterclass in leadership transformation. He was instrumental in helping me launch a regional business from scratch and build it into our company's fastest-growing region, giving me the tools to successfully navigate complex executive-level buy-in. What sets Raph apart is how he fuses this high-level strategic acumen with deep personal self-mastery, helping me crystallize my core identity as a leader. He provides an elite, always-on level of support that goes far beyond traditional coaching calls. Raph is a true partner and confidant whose investment in my growth is absolute.”
Jerry Lee
Co-Founder & COO
Wonsulting
“It is rare to find someone who truly understands the pressures of a high-growth career while grasping the weight of one's personal life and family. Because Raph has lived in my shoes, he speaks my language. He doesn't just offer sharp business thinking; he guides me to the intersection of who I am, my work, and my relationships, helping me uncover the 'why' behind my triggers and motivations. In the years that I have known Raph, I have gained invaluable and powerful perspectives from every conversation.”
Jerry Lee
Co-Founder & COO
Wonsulting
“It is rare to find someone who truly understands the pressures of a high-growth career while grasping the weight of one's personal life and family. Because Raph has lived in my shoes, he speaks my language. He doesn't just offer sharp business thinking; he guides me to the intersection of who I am, my work, and my relationships, helping me uncover the 'why' behind my triggers and motivations. In the years that I have known Raph, I have gained invaluable and powerful perspectives from every conversation.”
Crystal Tomczyk
Interim Chief People Officer
Figma
“Working with Raph has been one of the most meaningful investments I've made in myself as a leader and as a person. He coached me through several major career transitions—from VP to SVP and ultimately into C-level leadership—but the real impact went far beyond titles and promotions. As someone who is deeply ambitious while also fiercely committed to my family, I often found myself pulled in multiple directions. Raph has a remarkable ability to help me untangle the noise, get clear on what truly matters, and make decisions that align with both my professional aspirations and my personal values. He challenged me when I needed it, supported me when things felt overwhelming, and consistently helped me see myself and my priorities more clearly. I will always be grateful for the role he played in helping me become the leader, partner, parent, and human I wanted to be.”
Crystal Tomczyk
Interim Chief People Officer
Figma
“Working with Raph has been one of the most meaningful investments I've made in myself as a leader and as a person. He coached me through several major career transitions—from VP to SVP and ultimately into C-level leadership—but the real impact went far beyond titles and promotions. As someone who is deeply ambitious while also fiercely committed to my family, I often found myself pulled in multiple directions. Raph has a remarkable ability to help me untangle the noise, get clear on what truly matters, and make decisions that align with both my professional aspirations and my personal values. He challenged me when I needed it, supported me when things felt overwhelming, and consistently helped me see myself and my priorities more clearly. I will always be grateful for the role he played in helping me become the leader, partner, parent, and human I wanted to be.”
Byron Beede
SVP, General Manager, Battlefield
Electronic Arts
“Raph is the rarest of talents and partners — brilliant, thoughtful, high EQ, and highly invested in me and the challenges our team faces. When we needed a partner to help us work through our ambitious path ahead, there was only one answer — Raph. His combination of strategic horsepower combined with an ultra-high EQ has been a driving force in helping me and the teams I've been on drive outsized results over the past decade. I lean on Raph each time I confront a major challenge.”
Byron Beede
SVP, General Manager, Battlefield
Electronic Arts
“Raph is the rarest of talents and partners — brilliant, thoughtful, high EQ, and highly invested in me and the challenges our team faces. When we needed a partner to help us work through our ambitious path ahead, there was only one answer — Raph. His combination of strategic horsepower combined with an ultra-high EQ has been a driving force in helping me and the teams I've been on drive outsized results over the past decade. I lean on Raph each time I confront a major challenge.”
Elizabeth Duggan
Executive Vice President and President, Snack's Division
The Campbell's Company
“Simply put, Raph is a kind, wise human. His patience, intuition, and intelligence led him to sense what I needed to say to move through a moment of great change personally and professionally. I felt he was walking the path alongside me, as a grounding, calming force. His insights helped me better understand how to listen to myself, know what I wanted, and regain the confidence to move forward. His is a quiet form of leadership, that guides by helping you explore how to find your path in a safe and welcoming environment.”
Elizabeth Duggan
Executive Vice President and President, Snack's Division
The Campbell's Company
“Simply put, Raph is a kind, wise human. His patience, intuition, and intelligence led him to sense what I needed to say to move through a moment of great change personally and professionally. I felt he was walking the path alongside me, as a grounding, calming force. His insights helped me better understand how to listen to myself, know what I wanted, and regain the confidence to move forward. His is a quiet form of leadership, that guides by helping you explore how to find your path in a safe and welcoming environment.”
Services
Deep work. The kind that changes everything.
01
1:1 Executive Coaching
6-month partnership
For senior leaders navigating growth edges — whether scaling into new scope, leading through structural change, or evolving who you are as a leader. We work at the level of beliefs, patterns, language, and nervous system — the internal architecture that determines how you lead.
02
Transition Coaching
Bespoke engagement
For high achievers at a genuine crossroads — whether navigating a career pivot, a major life event, or the quieter question of what your next chapter is truly for. We do the identity work and build the strategies to match — so you step into your next chapter as its author, not a passenger.
03
Team Alignment
Custom scope
For leadership teams navigating an evolution — whether from leadership changes, re-orgs, or a strategic pivot — or teams ready to operate at a higher gear. We surface the hidden dynamics — unspoken tensions, misaligned strategies, inconsistent execution, disparate culture — and build the conditions for genuine collective leadership.
All engagements begin with a free 50-minute exploratory call.
Book a callContact
What becomes possible?
All engagements begin with a free 50-minute exploratory call. No pitch, no pressure. Just a direct conversation about where you are and whether coaching might help.